Maersk planning to introduce “Daily” concept on other trade lanes, says CCO






Maersk CCO tells conference of plans to introduce concept of Daily Maersk on other routes
Maersk Line, the world’s largest ocean carrier, is looking to introduce the fundamentals of its Daily Maersk Asia-Europe service concept on additional trade lanes, according to Maersk’s Chief Commercial Officer (CCO), Lucas Vos.
Speaking at the Global Liner Shipping Conference in London on Wednesday, Vos said that the shipper “would like to take this concept to other places as well”.
“Our ambition in 2012 is to achieve a rate of 95 percent of on-time delivery on the major east-west tradelanes and also in some Oceania and Latin America markets.”
During February the Daily Maersk Europe service had offered an average rate of 99 percent for containers arriving on time.
Vos added that the European service had enabled the shipping line to increase its market share to 25 percent.
However, Vos said that the company’s focus should be on improving customer service and not rates.
“We need to get away from the prize just being on a cost basis... let’s get away from rates. Let’s make the environment, reliability and ease of doing business the new rate war,” said Vos.
“It used to be ‘our way or the highway’, but that is changing. We are listening and have a panel of customers.”
“We don’t start a single project without listening to customers. This is a fundamental change in how we do things.”
Daily Maersk consists of four port calls in Asia (Ningbo, Shanghai, Yantian and Tanjung Pelepas) and three calls in northern Europe (Felixstowe, Rotterdam and Bremerhaven).
Seventy of Maersk Line’s largest post-Panamax and Emma Maersk-type container vessels are deployed as part of the service accounting for 25 percent of the line’s total tonnage.
The 18,000 TEU Triple-E vessels currently in production will also be deployed on the service from 2013 onwards.

Comments